Ho Chi Minh City launches stimulus program targeting 100 trillion VND

Ho Chi Minh City has activated two digital platforms, “Vibrant HCMC” and “Hello Ho Chi Minh City,” to drive consumer demand for the 2026 year-end period and the 2027 Lunar New Year. The initiative aims to generate 100 trillion VND in revenue by integrating shopping, entertainment, tourism, and cultural festivals.

The program connects various sectors, including shopping malls, supermarkets, e-commerce platforms, digital payments, and tourism routes. To support this, the commercial banking system has committed to a consumer stimulus credit package worth over 10 trillion VND. The initiative also seeks to promote digital finance and cross-border payments by partnering with fintech companies and international organizations.

Managed by the Department of Industry and Trade, the program will feature a series of events starting November 11, including a “Vibrant HCMC – Shopping Season” announcement at Lam Son Park. The digital ecosystem is designed to link five key experience groups: centralized shopping, e-commerce, tourism, digital payments, and digital finance.