Ho Chi Minh City tourism revenue rises 43 percent in 2026

Ho Chi Minh City has seen a significant surge in tourism revenue, which grew 43.4 percent year-on-year to approximately 10.93 billion USD during the first nine months of 2026. This growth is driven by a 34.5 percent increase in international visitors, totaling roughly 8.52 million arrivals.

The city has received three World Travel Awards for Asia, Oceania, and the Indian Ocean, including titles for Leading Business Tourism Destination and Leading Festival and Events Destination. Local authorities are shifting toward a high-value development model aimed at increasing visitor spending and length of stay.

Priority international markets include South Korea, Japan, Australia, China, and India. To support Vietnam’s national goal of 25 million international arrivals in 2026, the city is strengthening airline partnerships, expanding cruise tourism, and promoting cultural attractions.