Hảo Hảo celebrates 26th anniversary with festival series

Acecook Vietnam is celebrating the 26th anniversary of its Hảo Hảo brand with the ‘Hảo Vinh Danh’ festival. The event series aims to honor consumer efforts through interactive experiences, including creative cooking demonstrations using regional ingredients and various prize giveaways.

The festival in Hanoi featured musical performances by artists Soobin and Trọng Hiếu, alongside appearances by members of the Vietnam national football team, such as Bùi Tiến Dũng. The brand is utilizing music and emotional storytelling to engage younger demographics.

A major promotional component includes the ‘Cúp Hảo trao tay - Săn ngay quà hảo’ program, which offers significant prizes, including a grand prize of 53 taels of gold. The celebration is scheduled to run from August 24, 2026, through November 15, 2026, with subsequent events planned for other major cities including Ho Chi Minh City.