Hokkaido food promotions launch via retail collaborations and food fairs

Various retailers and food chains are launching promotions featuring Hokkaido-themed products and collaborations.

Marui Imai Sapporo Main Store and Sapporo Mitsukoshi are offering limited-edition collaboration bento boxes to support the Hokkaido Consadole Sapporo football club. These items, including the ‘Consadole Aka-Kuro Don’ and the ‘Consadole Victory Bento,’ are available in limited quantities through October 13 at specific locations within the department stores.

Separately, Seven-Eleven Japan is launching the second phase of its ‘Hokkaido Fair’ starting October 6. The nationwide promotion features seven items inspired by popular Sapporo eateries, including soup curry supervised by Suage and black soy sauce ramen supervised by Isonokaio. The lineup also includes regional specialties such as Muroran-style yakitori rice balls, salmon butter rice balls, and a ramen salad supervised by the Sapporo Beer Garden.