Holiday season trends and challenges in retail, mental health, and lifestyle

As the holiday season approaches, various sectors are addressing unique seasonal pressures. In retail, companies face significant challenges regarding return policies. According to the National Retail Federation, approximately 15.8% of total annual sales end in returns, a figure that rises to 17% during the holiday rush. Retailers are also navigating increased fraud, with 9% of 2025 holiday returns estimated to be fraudulent.

Mental health experts are highlighting the risks of holiday burnout. Research from the American Psychological Association indicates that nearly 89% of adults experience heightened stress during this period, often due to financial pressures and family conflicts. Experts suggest that setting healthy boundaries is essential for maintaining well-being.

Additionally, lifestyle trends focus on seasonal preparations, ranging from DIY home decor like pumpkin centerpieces and dehydrated orange ornaments to specialized holiday baking and sober-friendly family gatherings for those in recovery.