[ORGANIZATION]
National Retail Federation
Featured in 4 tracked stories · first seen
Situations
US back-to-school spending trends
5 clusters · 16 sources · last updated
Latest: US back-to-school spending hits record $146.8 billion
July 2026 forecasts confirmed a record $146.8 billion total back‑to‑school spend, roughly $43.3 billion for K‑12 and $103.5 billion for college students. Early shopping accelerated: 62 % of families had purchased by earl
Back-to-school parenting and meal ideas
2 clusters · 34 sources · last updated
Latest: Back-to-School Season Spurs Rising Costs and Consumer Support Programs
Early coverage highlighted kid‑friendly lunch recipes and quick, balanced meals for the school year and summer break. Within a week the story expanded to broader back‑to‑school parenting advice—letting children pick supp
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