Honda launches HRC brand in Thailand at Bangkok Auto Salon 2026

Honda Automobile (Thailand) Co., Ltd. has officially launched the Honda Racing Corporation (HRC) brand in Thailand during the Bangkok Auto Salon 2026. The move aims to integrate motorsport technology and innovation from global racing stages, such as Formula 1 and MotoGP, into consumer vehicles.

The launch features two primary development lines: the ‘Sport Line,’ which focuses on on-road racing performance and precision, and the ‘Trail Line,’ which applies off-road racing expertise to enhance vehicle durability and adventure capabilities.

As part of the showcase, Honda presented four unique concept vehicles designed under the HRC Concept. Notable among these is the Honda CR-V Trailsport HRC Concept, which blends SUV utility with off-road racing DNA. The exhibition also includes JDM-style aesthetics featuring tuning kits from the legendary Japanese tuner MUGEN.