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2 clusters · 2 sources · 27 days · First seen about 1 month ago · Last updated 16 days ago

HKS automotive expansion in Thailand

Overview

In August 2026, Japanese automotive parts manufacturer HKS announced the commencement of suspension development, manufacturing, and sales in Thailand via its local subsidiary, HKS (THAILAND) Co., Ltd.

The company is introducing a new brand, RC Generation, which focuses on pickup-based vehicles (PPV) and SUVs for the ASEAN market. This line is intended to provide performance and durability at a more affordable price point than the company’s premium HIPERMAX line. HKS intends to utilize Thailand as a regional hub to expand the brand across ASEAN and eventually into global markets.

Entities

Thailand · Honda Racing Corporation · HKS · Honda Automobile (Thailand) Co., Ltd. · HKS (THAILAND) Co., Ltd.

Timeline

16 days ago

[BUSINESS] 2 sources
Honda launches HRC brand in Thailand at Bangkok Auto Salon 2026
Honda has officially launched the Honda Racing Corporation (HRC) brand in Thailand at the Bangkok Auto Salon 2026, showcasing motorsport-inspired concept vehicles.
about 1 month ago

[BUSINESS] 3 sources
HKS launches suspension manufacturing and RC Generation brand in Thailand
HKS will start suspension production in Thailand in August 2026, launching the RC Generation brand for ASEAN PPV and SUV markets, with a full local development‑to‑sales operation.

Sources

marketeeronline.co · naewna.com