Honda promotes Super-ONE light EV through unique brand collaborations

Honda has launched a unique collaboration featuring the fashion magazine ‘non-no’ and the popular biscuit brand ‘Tabekko Doubutsu’. The campaign, themed around a ‘Super-ONE Idol Operation’, features the company’s new light electric vehicle (EV), the Super-ONE, alongside characters from the brand and model Shiori Kato.

In addition to the marketing campaign, the Super-ONE is receiving attention for its driving dynamics. Based on the Honda N-ONE e: platform, the 95-horsepower EV has been noted for providing a highly engaging and enjoyable driving experience. Reports indicate that the vehicle's success has even drawn envy from rival engineers, with some noting that while similar concepts might be rejected by other manufacturers for lack of perceived profitability, Honda has successfully brought the product to market to significant consumer demand.