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9 clusters · 26 sources · 35 days · First seen about 2 months ago · Last updated 19 days ago

Honda Super-ONE EV rollout faces supply and demand shifts

Overview

In late July 2026, Honda began the Asia-Pacific rollout of its Super-ONE electric hatchback. Following a successful debut in Indonesia, where 2026 allocations sold out quickly, the model expanded into Thailand. The Thai launch features a CBU model priced at 990,000 baht, equipped with a 29.6 kWh battery, a 70 kW motor, and a specialized “BOOST” mode that uses simulated gear shifts and active sound control to mimic an internal combustion engine. A limited edition of 30 units is expected to begin deliveries in November 2026.

In Australia, demand has been exceptionally high. Following an initial allocation of approximately 125 units that sold out within hours, Honda confirmed that all 2026 model year orders are fully booked. To meet demand, Honda has opened orders for 2027 deliveries. Supply risks persist due to a major earthquake in Japan, which caused the suspension of operations at several facilities, including the Suzuka plant. While these halts were expected to last until at least 19 August, the impact on availability remains a consideration.

By late August, Honda expanded its marketing efforts in Japan through a “Super-ONE Idol Operation” campaign, featuring collaborations with the fashion magazine ‘non-no’ and the biscuit brand ‘Tabekko Doubutsu’. The vehicle, built on the Honda N-ONE e: platform, has received praise for its driving dynamics. Reports suggest the 95-horsepower EV has provided a highly engaging experience, with some noting that Honda successfully brought the product to market despite potential profitability concerns that might have deterred other manufacturers.

Entities

Honda · Honda Motor Co. · Honda Australia · Honda Super-One · Car Sensor

Timeline

19 days ago

[BUSINESS] 2 sources
Honda Super One electric vehicle sells out 2026 Australian allocation
Honda's Super One electric vehicle sold out its entire 125-unit Australian allocation for 2026 within hours, prompting the company to open orders for 2027 deliveries due to high demand.
19 days ago

[BUSINESS] 2 sources
Honda promotes Super-ONE light EV through unique brand collaborations
Honda is promoting its Super-ONE light EV through a creative collaboration with ‘non-no’ magazine and ‘Tabekko Doubutsu’ biscuits, while the vehicle gains praise for its engaging driving performance.
22 days ago

[BUSINESS] 3 sources
Honda Super-One electric vehicle sees rapid demand in Australia
Honda's compact electric Super-One saw its initial 125-unit Australian allocation sell out in hours, leading to a complete booking of 2026 models and wait times extending into 2027.
23 days ago

[BUSINESS] 2 sources
Honda unveils camping-themed vehicle models and accessories
Honda Access has revealed various camping-ready vehicle models, including a unique setup for the NSX supercar and outdoor utility features for the Super One EV.
29 days ago

[BUSINESS] 3 sources
Honda launches Super-ONE EV in Thailand
Honda has launched the Super-ONE EV in Thailand for 990,000 baht. The compact electric vehicle features a 29.6 kWh battery, a 253 km NEDC range, and a specialized BOOST mode for enhanced performance.
about 1 month ago

[BUSINESS] 2 sources
Honda Super ONE electric vehicle faces supply risks following Japan production halt
Honda's Super ONE electric vehicle sold out its 2026 Indonesian allocation in one day, but production may be disrupted by ongoing factory closures in Japan following a major earthquake.
about 1 month ago

[BUSINESS] 6 sources
Honda Super-One EV Posts Strong Early Sales After Indonesia Auto Show Launch
Honda's Super‑One EV, launched at Indonesia's GIIAS 2026, logged 1,061 registrations in June and orders for ~14,000 units, praised for its lightweight design and City Turbo II‑inspired performance.
about 2 months ago

[BUSINESS] 5 sources
Honda Super-One EV pricing leak set for Australian market
Honda Australia’s leaked configurator shows the Super-One EV priced from $38,900, hinting at a premium over BYD’s Atto 1 ahead of its 2026 launch.
about 2 months ago

[BUSINESS] 7 sources
Honda Super-ONE electric hatchback rolls out in New Zealand and Vietnam
Honda Super‑ONE electric hatchback arrived in New Zealand for its 1 Aug 2026 launch and is set to debut in Vietnam after its Indonesian debut, with early deliveries limited to under 50 units.

Sources

7news.com.au · autocar.co.nz · autopro.com.vn · autoride.co.id · car250.com · diamond.jp · drivelife.co.nz · en.baoquocte.vn · evsandbeyond.co.nz · haitiinfospro.com · jikayosha.jp · kienthuc.net.vn · m.jpnn.com · m.kenh14.vn · m.soha.vn · news.mynavi.jp · okezone.com · otomotif.sindonews.com · perthnow.com.au · response.jp · soha.vn · tabengan.com · thanhnien.vn · tienphong.vn · tuoitre.vn · x-bomberth.com

This summary has been updated 7 times: see revision history