Hong Kong Animation & Gaming Festival 2026 draws massive crowds and tech showcases

The 27th Hong Kong Animation & Gaming Festival ran from 24 to 28 July 2026 at the Hong Kong Convention and Exhibition Centre. Fans began queuing an hour before doors opened, forming long lines that stretched to the Government Offices. Early arrivals secured coveted items such as Sanrio and Pokémon merchandise, with some spending up to HK$4,000 on limited‑edition figures.

Tech firm csl returned for its ninth year, partnering with Networld to operate a large exhibition space featuring game‑play stations, an AI Store and discounts on devices like the HONOR AI smartphone and Samsung Galaxy Z Fold8. The booth also hosted a live music gig and a Hong Kong‑based cheerleading squad, blending entertainment with product promotions and highlighting the festival’s role in the local tech‑culture economy.