Hong Kong consumer exhibitions 2026

In late June 2026 Hong Kong hosted its sixth Industrial Exhibition Shopping Festival at the Asia International Expo Centre. The four‑day event featured over 260 stalls, deep price cuts—including items priced at HK$1 or 90 % off—live‑stream sales, and interactive zones such as a new Southeast Asian food area and a pickleball showcase. Organisers projected 60,000 visitors and HK$60 million in sales, noting positive feedback despite a brief rain warning.

Two weeks later, the city opened its 36th Hong Kong Book Fair at the Convention and Exhibition Centre. The week‑long fair attracted more than 770 exhibitors, showcased over 1,200 titles, and added a new ASEAN Literary Festival alongside cultural performances. Tech brand HONOR used the venue to promote smart accessories with special pricing. Both events underline Hong Kong’s ongoing strategy of coupling large‑scale consumer exhibitions with promotional pricing, cross‑regional cultural elements, and digital sales channels.