Hotto Motto to launch new ‘Hotto Pie’ series in Japan

Hotto Motto, the takeout bento chain operated by Plenus Co., Ltd., is launching a new dessert series called ‘Hotto Pie’ starting October 1, 2026. The lineup includes ‘Hotto Custard Pie’ and ‘Hotto An Butter Pie,’ both priced at 176 yen (190 yen including tax).

To celebrate the launch, the company is holding promotional campaigns on X and Instagram from October 1 to October 6, 2026. The X campaign offers 500 yen in Hotto Motto electronic money to 100 winners via reposts, while the Instagram campaign features a Panasonic Nano Care hair dryer as a prize for one winner through likes.