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Apple to change app data consent rules in the EU
Apple has agreed to modify its App Tracking Transparency (ATT) framework across most European Union countries following a multi-year investigation by Germany's Federal Cartel Office. The regulator found that Apple's existing consent prompts potentially breached competition rules by favoring its own applications over third-party developers through non-neutral design and language.
Under the new commitments, which will be monitored by a trustee for seven years, Apple must redesign consent pop-ups to be visually and linguistically neutral. This includes removing discouraging symbols and the specific word 'Tracking' from the selection page. Additionally, third-party developers will gain more flexibility to combine Apple's required consent request with their own data-protection prompts. App developers will also be permitted to re-request user consent for tracking activities after a period of one year.
Apple has four months to implement these changes. The decision follows previous regulatory actions in France and Italy, which resulted in significant fines against the company regarding its tracking framework.
Entities
Altenkirchen · Apple · Betzdorf-Gebhardshain · Bundeskartellamt · European Commission · European Union · European Union · Federal Cartel Office · Gebhardshain · Germany · Gey · Hürtgenwald
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [● 9 SOURCES] App developers will be allowed to re-request user consent for tracking activities after one year. www.finanznachrichten.de · www.allgaeuer-zeitung.de · t3n.de · www.cash.ch · orf.at · +4 more
- [● 9 SOURCES] The word 'Tracking' will be removed from the app consent selection page. www.finanznachrichten.de · www.allgaeuer-zeitung.de · t3n.de · www.cash.ch · orf.at · +4 more
- [● 6 SOURCES] Apple will implement changes to its app data consent rules across almost all European Union countries. mix929.com · wxerfm.com · wdez.com · bbc.bm · cybernoz.com · +1 more
- [● 6 SOURCES] Apple has four months to implement the agreed changes following the decision. mix929.com · wxerfm.com · wdez.com · bbc.bm · cybernoz.com · +1 more
- [● 6 SOURCES] The Federal Cartel Office found that Apple's App Tracking Transparency framework potentially breached competition rules by favoring its own apps over third-party developers. mix929.com · wxerfm.com · wdez.com · bbc.bm · cybernoz.com · +1 more
- [● 6 SOURCES] The commitments regarding the changes will remain in effect for seven years and will be monitored by a trustee. mix929.com · wxerfm.com · wdez.com · bbc.bm · cybernoz.com · +1 more
- [● 5 SOURCES] The consent pop-ups for third-party apps will be redesigned to be visually and linguistically neutral. bbc.bm · mix929.com · wdez.com · cybernoz.com · technews.tw
- [● 4 SOURCES] The new version of the consent prompt will only be displayed to users located within the European Union. www.finanznachrichten.de · www.allgaeuer-zeitung.de · t3n.de · www.drweb.de
- [● 5 SOURCES] Third-party app publishers will gain more flexibility to combine Apple's consent request with separate data-protection prompts. bbc.bm · mix929.com · wdez.com · cybernoz.com · technews.tw