Huawei clarifies AITO brand leadership shift to Seres

Huawei executive Yu Chengdong has clarified a shift in the business model for the AITO brand within the Harmony Intelligent Mobility Alliance. Under the new arrangement, Seres will take the lead in product definition, design, brand marketing, retail channels, and service systems, while Huawei will provide technical empowerment.

Yu emphasized that this transition was proactively requested by Seres as their capabilities have matured, rather than being a unilateral contraction by Huawei. He reassured consumers that all existing rights and subsequent services for AITO users will remain unaffected. While AITO moves to this new model, other brands within the alliance, such as Stelato, Luxeed, and Maextro, will continue to follow Huawei’s full-process leadership model.