Hyundai unveils new Bayon and Tucson models at Paris Motor Show

Hyundai has unveiled several key vehicle updates at the Paris Motor Show, headlined by the world premiere of the new Bayon B-SUV and the European debut of the updated Tucson. The new Bayon features a more conventional SUV design under the ‘Art of Steel’ philosophy, increased dimensions, and an upgraded interior with dual 12.3-inch curved displays.

The Tucson lineup has also been refreshed, including the introduction of the Tucson N Line, which offers a sportier aesthetic with 20-inch wheels and red interior accents. The updated Tucson features the new Pleos Connect infotainment system based on Android Automotive.

Hyundai is emphasizing its commitment to the European market, with CEO José Muñoz noting that the company plans to invest approximately 3 billion euros in the region by 2030. The brand is also expanding its strategic partnerships, including its role as the Official Automotive Partner of the UEFA Champions League and potential international expansion of its Waymo partnership.