Igor Matovič uses videos to mock Slovak voters in campaign

The article critiques the Slovak election campaign’s reliance on staged social‑media videos that ridicule ordinary voters. It highlights former prime‑minister Igor Matovič’s approach of publishing videos that mock opponents’ supporters, describing him as a “troll” who seeks clicks rather than genuine debate. By contrast, other candidates such as OĽaNO leader Michal Šimečka and SaS head Branislav Gröhling are portrayed as using bar tours or pension‑focused outreach, respectively, to appear relatable. The piece argues this trend marks a new, shallow chapter in political marketing, where voters become props for online provocation rather than participants in substantive discussion.