Imobi brings global OOH advertising trends to Brazilian agencies

Imobi is expanding its initiative to share global Out of Home (OOH) advertising trends with Brazilian agencies and clients. Following participation in the WOO Annual Congress in London, the company has launched a series of meetings to translate international insights into local business opportunities.

Led by Cássio Mensch, Head of Communication and Marketing at Imobi, these sessions aim to connect global market movements with the local advertising context. The initiative, which has already held editions in Porto Alegre and Vale do Sinos, recently included a presentation at Escala. Mensch noted that the industry is seeing increased categorization and that outdoor media is becoming a primary foundation of trust for brands.