Indian real estate firms launch premium project and brand campaign

Paranjape Schemes (Construction) Ltd. announced the launch of The Promenade Residences, a 32‑storey premium residential tower in the Blue Ridge Township of Hinjewadi Phase 1, Pune. The development offers three exclusive units per floor, river and city views, and is positioned for post‑pandemic homebuyers seeking integrated lifestyle amenities and strong connectivity to IT hubs.

Prestige Group unveiled its new corporate campaign, “Rise With Us,” featuring the Falcon symbol and five thematic pillars that emphasize building cities, communities, ecosystems, livelihoods and the nation. The campaign highlights the group’s focus on sustainability, green spaces and long‑term community impact, with Whole‑Time Director Uzma Irfan describing it as a shift from constructing structures to creating lasting stories.