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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 3 sources · 28 days · First seen · Last updated
Indian real estate industry developments
Overview
Indian real estate companies have transitioned from launching premium residential developments and brand-focused campaigns toward more specialized sustainability and environmental initiatives.
Initially, firms focused on high-end residential projects and corporate identity. Paranjape Schemes (Construction) Ltd. announced The Promenade Residences in Pune, a 32-storey premium tower, while Prestige Group launched its “Rise With Us” campaign to emphasize community and ecosystem building.
More recently, the industry has prioritized green building standards and material innovation. Raymond Realty’s TenX Habitat Phase 1 in Thane received an IGBC Silver rating for energy efficiency and sustainable design. Additionally, Godrej Properties and Xynteo introduced the ‘Habitat Matters’ initiative, a five-year program designed to test and validate low-carbon construction materials in real-world settings to reduce the industry’s carbon footprint.
Entities
The Promenade Residences · Xynteo · Godrej Properties · Raymond Realty · Thane
Timeline
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16 days ago
[BUSINESS] 3 sourcesIndian real estate firms advance sustainable construction initiativesIndian real estate firms are prioritizing sustainability, with Raymond Realty earning an IGBC Silver rating for its TenX Habitat project and Godrej Properties launching a low-carbon material testing initiative.
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about 1 month ago
[BUSINESS] 2 sourcesIndian real estate firms launch premium project and brand campaignParanjape Schemes launched The Promenade Residences in Pune, while Prestige Group introduced its “Rise With Us” sustainability‑focused brand campaign.
Sources
indiacsr.in · realtynmore.com · smestreet.in