Indonesia rolls out digital promotion and legal aid programmes for UMKM

Amiza Fast Track is partnering with 20 small businesses in Kendal, Central Java, to create a sustainable digital promotion ecosystem. Each partner receives a share of 10,000 vouchers and joint Instagram Reels content, while the company also offers AI‑based skin‑care services. Director dr. Isharyadi said, "Kolaborasi ini kami rancang sebagai sebuah ekosistem yang saling memberikan nilai."

Universities Padjadjaran, Brawijaya and Terbuka are supporting flood‑affected UMKM in Medan, Deli Serdang and Langkat, North Sumatra, by helping them obtain business identification numbers, halal certificates and trademark registration. The program aims to strengthen legal and economic resilience after the disaster. Participant Deviana Yuanitasari noted, "Banyak pelaku UMK yang sebenarnya memiliki produk berkualitas namun belum memiliki legalitas usaha."