Indonesia facilitates barcode certification for MSMEs to enter modern retail

The Indonesian Ministry of Trade is facilitating barcode certification for Micro, Small, and Medium Enterprises (MSMEs) to help local products enter modern retail markets. Minister of Trade Budi Santoso stated that the ministry is collaborating with GS1 Indonesia to provide certification for packaged food and beauty care products. This initiative aims to improve product quality and ease integration into retail inventory and distribution systems.

In a separate effort to bolster global competitiveness, experts are advising MSMEs on the requirements for entering export markets. Dede Saputra, an export facilitator, emphasized that businesses must shift from a product-centric to a buyer-centric approach. Key requirements for international trade include compliance with destination country regulations, obtaining necessary certifications to mitigate customs risks, and ensuring supply chain sustainability.