Indonesia International Pet Expo 2026 sees rising attendance and new product launches

The Indonesia International Pet Expo (IIPE) 2026, held at ICE BSD in Tangerang, has seen a significant increase in attendance. Sales and Marketing Director of Coucou, Lo Rusli, reported that visitor numbers have risen by approximately 300% compared to the previous year, with estimates suggesting attendance could exceed 3,000 people.

During the event, Coucou aims to reach sales targets of Rp1 billion by offering a variety of products including dry and wet food, multivitamins, shampoos, snacks, and goat milk for pets. The company noted a high demand for cat products, estimating a cat-to-dog ratio of approximately 4:1 or 5:1 in the local market.

Additionally, PT Evo Continental Trade (EVOCAT), a member of the EVO Group, launched ‘Cat’s Favour’, a premium wet food line for cats. The product launch, attended by Indonesian Trade Minister Budi Santoso, aims to provide high-quality, European-standard nutrition at affordable prices. The new line includes eight specialized variants catering to different life stages and health needs, such as digestive care, senior care, and immune support.