Monitor this situation.

Unsubscribe anytime.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 4 sources · 2 days · First seen 9 days ago · Last updated 8 days ago

Indonesia pet food market and industry trends

Overview

The Indonesia International Pet Expo (IIPE) 2026 in Tangerang has demonstrated significant growth, with visitor numbers reportedly increasing by approximately 300% compared to the previous year. The event has served as a platform for new product launches, such as the ‘Cat’s Favour’ premium wet food line by PT Evo Continental Trade, which aims to provide European-standard nutrition at affordable prices.

Market trends within the expo and the broader Indonesian pet industry highlight a strong emphasis on feline nutrition. With cat ownership dominating the market—estimated at a 4:1 or 5:1 ratio over dogs—the feline population is projected to reach 5.9 million by the end of 2026. This shift has led to increased industry focus on specialized diets. Educational initiatives, such as Cleo’s “Know Your Cat, Know Their Nutrition” event, have emerged to advise owners on tailoring diets to specific life stages and activity levels to prevent health issues like obesity.

Entities

Indonesia International Pet Expo · CPPETINDO · Neno Sukelan · Coucou · PT Evo Continental Trade

Timeline

8 days ago

[HEALTH] 2 sources
Indonesia pet food market trends emphasize specialized feline nutrition
Indonesia's pet food market is growing rapidly, driving a greater focus on specialized feline nutrition and the importance of maintaining ideal weight for cat health.
9 days ago

[BUSINESS] 2 sources
Indonesia International Pet Expo 2026 sees rising attendance and new product launches
The Indonesia International Pet Expo 2026 shows rising attendance, with companies like Coucou and EVOCAT launching new pet food products to meet growing demand for premium cat nutrition.

Sources

lifestyle.sindonews.com · m.jpnn.com · republika.co.id · viva.co.id