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[BUSINESS] · Indonesia · 3 sources

Indonesia May 2026 Car Sales Show Chinese Brands Gaining Ground

National car‑sales data for May 2026 in Indonesia revealed that Toyota’s Kijang Innova (Zenix and Reborn) stayed the best‑selling model with 6,658 units, followed by the Suzuki Carry pick‑up (3,793 units) and Daihatsu Gran Max (3,565 units).

Chinese manufacturers continued to increase their market share. The Jaecoo J5, a Chinese‑origin SUV, broke into the top‑five with 2,943 units, and other Chinese brands are narrowing the gap with long‑dominant Japanese and Korean rivals as consumers adopt more electrified technology and modern features.

At the same time, several established brands showed little or no sales improvement, facing fierce price competition, new model launches and shifting consumer preferences. Analysts warned that without a change in strategy the pressure on these struggling brands could intensify in the second half of the year.