Indonesia MSMEs reach Rp5.95 trillion in export potential via business matching

Indonesia's Ministry of Trade reported that its business matching program facilitated US$333.68 million (approximately Rp5.95 trillion) in value for micro, small, and medium enterprises (MSMEs) between January and July 2026. According to Fajarini Puntodewi, Director General of National Export Development, this figure includes US$58.06 million in purchase orders and US$275.61 million in potential transactions. The program involved 546 activities, including business presentations and direct meetings, connecting over 1,000 MSMEs with buyers from 33 different countries.

In a separate development regarding domestic digital strategy, KiriminAja is encouraging MSMEs to develop independent sales channels rather than relying solely on online marketplaces. CEO Fariz GTJ noted that shifting consumer behaviors toward platforms like WhatsApp, Instagram, and TikTok require businesses to manage direct customer relationships and integrated fulfillment systems to ensure sustainable growth.