Indonesia's OJK imposes new rules on financial influencers

Indonesia’s Financial Services Authority (OJK) issued POJK No. 6/2026 on 24 June 2026 to regulate financial influencers, known as finfluencers. The regulation defines finfluencers as non‑financial‑service actors who share information on investment and lending products. It requires them to disclose any economic benefits, bans guaranteed‑return promises, and mandates that recommendations of regulated products—including crypto assets—be made only through officially licensed financial service providers. Influencers promoting crypto must hold a competency certification and can only market assets listed on authorized exchanges. OJK can order written corrections, suspend or block content, and, in urgent cases, demand immediate takedown of unlawful material. Financial institutions that partner with non‑compliant influencers face administrative fines up to 15 billion rupiah (≈ US$850,000). The rules aim to improve consumer protection, financial literacy, and market integrity as Indonesia joins other jurisdictions tightening oversight of online financial promotions.