Nvidia launches RTX Spark AI PC chip at Computex, prompting Intel and Qualcomm rivalry

Nvidia unveiled its RTX Spark AI‑focused PC chip at Computex 2026 in Taipei. The ARM‑based system‑on‑chip combines a Grace CPU with a Blackwell GPU, offering up to 20 CPU cores, 6 144 GPU cores and up to 128 GB unified memory. Nvidia markets it as a “new superchip that reinvents Windows PCs for the era of personal AI agents,” promising performance such as 120‑billion‑parameter AI models, 90 GB 3D scenes, 12K video editing and 1440p gaming at over 100 fps.

Intel reacted from the same stage, saying the competition will “keep us on our toes” and underscoring its AI data‑center upgrades and a partnership with Foxconn. Executive Alex Katouzian stated, “La concorrenza ci piace, ci tiene sulla corda… siamo sicuri che faremo molto bene.” The company sees AI‑enabled PCs as a growth avenue to recover from earlier smartphone setbacks.

Qualcomm faces fresh pressure on its Snapdragon X processors and its newly announced Dragonfly AI data‑center brand, with analysts noting that Nvidia’s chip could erode Qualcomm’s diversification strategy. Nvidia CEO Jensen Huang emphasized that “the PC has not changed in 40 years,” positioning RTX Spark as a catalyst for a market shift.

Asus highlighted the chip in its Computex showcase, integrating RTX Spark‑powered platforms into new Zenbook, ProArt and ROG devices, and promoting on‑device AI assistants that keep data private. Industry commentary also compares RTX Spark’s potential to challenge Apple’s M‑series silicon in Windows laptops.

Overall, the launch signals a intensifying race among major semiconductor firms to define the next generation of AI‑enabled personal computers.