Intimissimi names Kendall Jenner face of new cashmere campaign

Intimissimi has named model and entrepreneur Kendall Jenner as the face of its new ‘Ultralight with Cashmere’ digital campaign for the Autumn/Winter 2026/27 season.

Matteo Veronesi, CEO of the Verona-based brand, stated that Jenner embodies ‘contemporary femininity’ and is highly valued by a female audience. The brand is utilizing a digital-first campaign strategy to reach younger markets, specifically in the United States, while maintaining its physical retail presence as a fundamental component of its business.

Intimissimi is part of the Oniverse group (formerly Calzedonia), a conglomerate that reported 3.7 billion euros in revenue in 2025 and includes various other fashion brands.