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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 6 sources · 1 days · First seen · Last updated

Intimissimi cashmere collection launch

Overview

Intimissimi has launched its ‘Ultralight with Cashmere’ collection for the autumn-winter 2026 season. The knitwear line utilizes a blend of modal and cashmere fibers to create versatile layering pieces, such as turtlenecks and off-the-shoulder designs, featuring a palette of colors including Baltic Green and Port Red.

To support the launch, the brand named model Kendall Jenner as the face of its digital campaign for the Autumn/Winter 2026/27 season. CEO Matteo Veronesi noted that Jenner embodies ‘contemporary femininity’ as the company employs a digital-first strategy to target younger markets, particularly in the United States.

Entities

Intimissimi · Matteo Veronesi · Kendall Jenner · Oniverse

Timeline

  1. [BUSINESS] 4 sources
    Intimissimi names Kendall Jenner face of new cashmere campaign

    Intimissimi has launched its Autumn/Winter 2026/27 ‘Ultralight with Cashmere’ digital campaign featuring Kendall Jenner to target younger global markets.

  2. [CULTURE] 2 sources
    Intimissimi unveils Ultralight with Cashmere collection

    Intimissimi unveils its Ultralight with Cashmere collection for autumn-winter 2026, featuring modal-cashmere blends and a seasonal palette of deep winter tones.

Sources

grazia.hr · grazia.rs · hna.de · kurierverlag.de · maximonline.com · tz-online.de