Irn‑Bru launches £8 million 'Made in Scotland' advertising push across the UK

Soft‑drink brand Irn‑Bru, owned by AG Barr, is investing £8 million in a new advertising campaign that revives its historic “Made in Scotland from Girders” master‑brand message. The campaign will run on television, video‑on‑demand, social media and out‑of‑home channels throughout August and September.

To support the ads, the company will distribute more than 850,000 cans for nationwide sampling and run consumer and wholesale promotions to mark its 125th anniversary, including a £125 cash prize drawn every 125 minutes and additional £125 prizes for wholesale buyers. Brand director Kenny Nicholson said the refreshed range has already outperformed other carbonated drinks in Scotland and the rest of the UK, with Irn‑Bru Zero growing 71% faster than the low‑calorie sector.