Irn‑Bru marketing push in Scotland

In late July 2026, Irn‑Bru’s owner AG Barr announced an £8 million advertising campaign across the United Kingdom, themed around its “Made in Scotland” heritage. The rollout included TV, video‑on‑demand, social media and out‑of‑home placements, a nationwide sampling of over 850,000 cans, and hourly cash‑prize draws to celebrate the brand’s 125th anniversary.

Following the launch, early August saw the brand extend its promotion into retail fashion through a partnership with Uniqlo. The Japanese apparel chain introduced an Irn‑Bru‑themed collection in its Edinburgh and Glasgow stores, offering custom‑embroidery and limited‑edition T‑shirts that reference the drink’s Scottish identity. The collaboration adds a tangible, shop‑floor dimension to the broader advertising effort.

Together, these steps illustrate Irn‑Bru’s multi‑channel strategy to reinforce its Scottish roots and boost sales across both beverage and merchandise markets.