Iron Maiden celebrates 50 years with Brazil tour and official store

British heavy metal band Iron Maiden is celebrating its 50th anniversary with the “Run For Your Lives World Tour” in Brazil. As part of the celebrations, the band will perform at Arena da Baixada in Curitiba on October 28, 2026, with American band Alter Bridge serving as the opening act. The tour features a setlist focused on the group's first nine albums.

In São Paulo, the first official Iron Maiden store in Brazil, named “Eddie’s Emporium Experience Store,” has opened at Shopping West Plaza. The immersive 200 m² space is a temporary installation open until November 1. The store offers exclusive licensed products, collector's items, and historical exhibits. It also features interactive attractions, such as a themed escape truck and a musical showcase in partnership with Fender, alongside themed beers from the Bodebrown brewery.