Monitor this situation.
Unsubscribe anytime.
[SITUATION] · [ACTIVE] · [CULTURE]
6 clusters · 19 sources · 33 days · First seen · Last updated
Iron Maiden 50th anniversary events and tour in Brazil
Overview
To celebrate the band’s 50th anniversary in 2026, Iron Maiden is launching its first official brand store in Brazil, titled ‘Eddie’s Emporium Experience Store’. The pop-up location is set to open on October 9 at Shopping West Plaza in São Paulo, offering exclusive merchandise and collector items until November 1. This 200 m² immersive space includes historical exhibits, interactive attractions like a themed escape truck, a musical showcase in partnership with Fender, and themed beers from the Bodebrown brewery. The store is a collaboration between Brand House, BandUP!, and Piticas, featuring a collection of ten new artworks that reinterpret classic album covers with Brazilian elements. In conjunction with the store, a ‘Iron Maiden Week’ will take place from October 7 to October 12, featuring themed events and ticket giveaways at venues such as Manifesto Bar and Galeria do Rock. The band is also hosting its first official global race, ‘Run For Your Lives’, in São Paulo. On October 10, approximately 5,000 participants joined the inaugural event in the historic center of São Paulo, which included a 5 km race, a 2.5 km walk, and a children's race. Organizers Indice Sports MKT have announced the next edition will be held in Curitiba in December. The band is performing as part of the ‘Run For Your Lives World Tour’, with a setlist focused on their first nine albums. Scheduled shows include São Paulo at Nubank Parque on October 25 and 27, followed by a performance at Arena da Baixada in Curitiba on October 28, with Alter Bridge serving as the opening act. These performances are expected to be the final shows before a potential hiatus that may last until 2028.
Entities
São Paulo · Iron Maiden · Iron Maiden · Brand House · Eddie’s Emporium Experience Store
Timeline
-
[CULTURE] 5 sourcesIron Maiden to perform fifth shows at Nubank Parque in Brazil
Iron Maiden returns to Brazil's Nubank Parque for two shows on October 25 and 27, marking their fifth appearance at the venue as part of their 50th-anniversary world tour.
-
[CULTURE] 2 sourcesIron Maiden celebrates 50 years with Brazil tour and official store
Iron Maiden is celebrating 50 years with the “Run For Your Lives World Tour” in Brazil, including a 2026 show in Curitiba and a temporary immersive official store in São Paulo.
-
[CULTURE] 6 sourcesIron Maiden hosts world's first official themed race in São Paulo
Approximately 5,000 fans participated in the world's first official Iron Maiden themed race in São Paulo, featuring a 5 km competitive run and a 2.5 km walk through the city's historic center.
-
[CULTURE] 4 sourcesIron Maiden celebrates 50 years with events and race in Brazil
Iron Maiden is celebrating its 50th anniversary in Brazil with a themed street race in São Paulo, a ‘Maiden Week’ of fan events, and a pop-up store ahead of their upcoming tour dates in October.
-
[CULTURE] 2 sourcesIron Maiden to open first official Brazilian store in São Paulo
Iron Maiden is launching its first official Brazilian store, ‘Eddie’s Emporium Experience Store’, in São Paulo to celebrate the band's 50th anniversary.
-
[CULTURE] 2 sourcesSão Paulo to host world's first Iron Maiden pop-up store
São Paulo will host the world's first Iron Maiden pop-up store, Eddie’s Emporium, starting October 9 at Shopping West Plaza, featuring exclusive merchandise and themed experiences.
Sources
acessomusic.com.br · alias.estadao.com.br · anselmosantana.com.br · aredacao.com.br · artecult.com · brasil247.com · catracalivre.com.br · cotiatododia.com.br · dgabc.com.br · esportes.estadao.com.br · fatoamazonico.com.br · geekpublicitario.com.br · hopkinsmedicine.org · ironmaiden666.com.br · jwave.com.br · ligadoamusica.com.br · osgarotosdeliverpool.com.br · portalnine.com.br · wikimetal.com.br
This summary has been updated 5 times: see revision history