Iron Maiden celebrates 50 years with events and race in Brazil

As part of their 50th-anniversary ‘Run For Your Lives’ world tour, heavy metal band Iron Maiden is hosting several fan events in Brazil. On October 10, 2026, the band will hold its first official street race, a 5km night run and 2.5km walk, starting at Vale do Anhangabaú in São Paulo.

In São Paulo, a ‘Iron Maiden Week’ will be held from October 7 to October 12, featuring themed events, drinks, and ticket giveaways at selected bars such as Manifesto Bar and Galeria do Rock. Additionally, a pop-up store named ‘Eddie’s Emporium’ will open at Shopping West Plaza, offering exclusive merchandise and collector items until November 1.

The band is scheduled to perform in São Paulo at Nubank Parque on October 25 and 27, and in Curitiba at Arena da Baixada on October 28, with Alter Bridge serving as the opening act. These shows are expected to be the final performances before a hiatus that may last until 2028.