Iron Maiden to open first official Brazilian store in São Paulo

Iron Maiden is opening its first official brand store in Brazil, titled ‘Eddie’s Emporium Experience Store’, in São Paulo. The launch is part of the band's 50th-anniversary celebrations.

Located at Shopping West Plaza, the 200m² venue is scheduled to open on October 9. The space will offer exclusive products, collector's items, and themed attractions. The outdoor area will feature a stage with weekend programming, including cover bands and DJs, as well as a beer truck serving the band's official labels: Trooper, Run For Your Lives, 666, and Future Past.

According to Spotify data, São Paulo is a strategic location for the store, boasting over 220,000 monthly listeners for the band. The project is a collaboration involving Brand House and BandUP! to create an immersive experience for fans.