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Itaú to launch Personnalité The Essential premium card
Itaú is preparing to expand its premium credit card portfolio with the introduction of the Personnalité The Essential card. The new product is designed to serve as an intermediate tier, positioned between the existing Personnalité Black and the high-end The One cards.
Under a new relationship-based model, the specific benefits of The Essential—including reward points, VIP lounge access, and annual fee structures—are expected to vary depending on the customer's spending habits and overall relationship with the bank. Full details regarding the card's conditions are anticipated to be announced on September 4, 2026.
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- [● 3 SOURCES] The Essential card is intended to occupy a position between the Personnalité Black and The One cards. odiariodebarretos.com.br · portalolm.com.br · mrnews.com.br
- [● 3 SOURCES] The card benefits may vary based on the customer's relationship with the bank, including spending levels and other institutional ties. odiariodebarretos.com.br · portalolm.com.br · mrnews.com.br
- [● 3 SOURCES] Itaú is preparing to launch a new premium credit card called The Essential. odiariodebarretos.com.br · portalolm.com.br · mrnews.com.br
- [● 3 SOURCES] Full details regarding points, benefits, VIP lounges, and annual fees are expected to be revealed on September 4, 2026. odiariodebarretos.com.br · portalolm.com.br · mrnews.com.br