Itaú Unibanco segments services for Uniclass and Personnalité clients

Itaú Unibanco maintains distinct service segments for different client profiles, primarily distinguishing between Uniclass and Personnalité. The Uniclass segment targets middle-income clients with monthly earnings between R$ 7,000 and R$ 15,000, offering specialized service and investment options.

The Personnalité segment is designed for higher-income or high-net-worth individuals, requiring a monthly income starting at R$ 15,000 or investments of at least R$ 250,000. Within Personnalité, the 'Minhas Vantagens' program uses a tiered system based on client engagement steps, such as registering a Pix key, holding insurance, or maintaining payroll deposits.

At the highest tier (Level 6), clients can access the 'The World Legend' card, which offers up to 5 points per dollar spent and no annual fee. Top-tier benefits include unlimited LoungeKey access, travel insurance coverage of up to US$ 1 million, and estate planning assistance. Other tiers offer varying levels of credit cards, such as 'The Essential' or 'The One', and varying amounts of airport lounge access.