[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 17 sources · 21 days · First seen · Last updated

Itaú Personnalité service tier expansion

Overview

Itaú Personnalité has expanded its ‘Minhas Vantagens’ relationship program by introducing ‘Nível 6 – Reconhecimento’ (Level 6 – Recognition). This new tier is positioned above the existing five levels to serve the bank’s most engaged, high-net-worth clients.

Benefits for this top tier include access to the Mastercard The World Legend card, the Sala Pedra Preta lounge in Guarulhos, offshore consultancy, and global investment options. The bank maintains a distinction between its Uniclass segment, which serves middle-income clients, and the Personnalité segment, which is reserved for individuals with higher monthly incomes or significant investment holdings.

Entities

Itaú Personnalité · Mastercard · Sala Pedra Preta · Itaú Uniclass · Itaú Unibanco

Timeline

  1. [BUSINESS] 2 sources
    Itaú Unibanco segments services for Uniclass and Personnalité clients

    Itaú Unibanco differentiates its Uniclass and Personnalité segments through income requirements, investment minimums, and tiered rewards programs offering premium credit cards and travel benefits.

  2. [BUSINESS] 15 sources
    Itaú Personnalité launches Level 6 tier for high-net-worth clients

    Itaú Personnalité has launched 'Nível 6 – Reconhecimento,' a new top tier in its Minhas Vantagens program offering premium benefits like the Mastercard The World Legend and offshore consultancy.

Sources

clickgratis.com.br · ejornais.com.br · euvivoaselecao.com.br · informa1.com.br · ipatingafc.com.br · jblog.com.br · jeremoaboagora.com.br · jornalenoticias.com.br · letsmoney.com.br · maranhaohoje.com.br · mauaagora.com.br · novasdodia.com.br · portalolm.com.br · radioeldoradoam.com.br · stmt.com.br · voxnews.com.br · zero83.com.br