Italian firms MAWDY and Legacoop launch sport‑community partnership programmes

MAWDY Services, part of the Mapfre Group, introduced the "Sempre in Campo. Sempre con voi" campaign to link its insurance, mobility and assistance services with local sport. The initiative showcases a "Local Heroes" programme that rewards partner companies supporting grassroots sport in the Biella area and offers winners a VIP hospitality experience at the San Marino MotoGP.

In Umbria, Legacoop Umbria and the volleyball club Sir Safety Perugia unveiled the "Valori in campo" project, aimed at making sport more accessible through cooperative principles. The programme stresses inclusion, shared responsibility and community development, and seeks to improve sporting facilities in the region while promoting cooperative sport clubs as a model for broader social benefit.