Italian Ministry clarifies 'artisanal' labeling rules under new law 34/2026

The Ministry of Enterprises and Made‑in‑Italy (MIMIT) released a set of frequently‑asked‑questions that explain how law 34/2026 governs the use of the term “artisanal”. The FAQs state that the new general rule does not override special‑law definitions, expressly mentioning that the 2016 definition of “birra artigianale” remains fully valid. Consequently, small breweries that already meet the 2016 criteria can continue to label their product “birra artigianale” without restriction.

The guidance further specifies that only enterprises registered in the artisans’ register may describe their goods or services as “artisanal”. A bar not listed in the register cannot call its in‑house ice‑cream “gelato artigianale”, but may use alternatives such as “gelato di produzione propria”. Large manufacturers may use phrasing like “fatto a mano” or “lavorato secondo tradizione” instead of the protected label. The rules also cover components sourced from artisans, e‑commerce platforms, and hobbyist producers, requiring demonstrable provenance for any “artisanal” claim.

Industry groups including CNA and Confartigianato welcomed the clarification, noting that it removes interpretative uncertainty while preserving consumer transparency and the legal status of genuine artisans.