Italian wine industry sees 2.8% sales decline and export fall in 2025

A Mediobanca report analysing 255 major Italian wine companies shows that total sales contracted by 2.8% in 2025, with export volumes falling 3.4% and domestic consumption dropping 2.2%. Per‑capita wine consumption fell from 38 litres in 2022 to 35.6 litres in 2025, a 9.4% decline. Profitability was hit sharply: EBITDA fell 4.2%, EBIT 9.5% and net profit 7.5%, highlighting rigid cost structures. Smaller firms (under €30 million turnover) were the most affected, with an average sales drop of 3.5%. Despite the downturn, 70% of producers still view the sector as attractive. Lamberto Frescobaldi, president of Unione Italiana Vini, warned that “the data show a strong compression of margins and a cost structure that is not flexible,” calling for more managerial efficiency and production cuts to protect prices.

ISTAT released April 2026 retail data for Italy showing overall sales were flat in value and down 0.3% in volume compared with March. Food sales rose 0.2% in value but fell 0.2% in volume, while non‑food sales declined 0.2% in value and 0.4% in volume. On a year‑on‑year basis, retail sales grew 1.6% in value but fell 0.3% in volume. The strongest growth was seen in e‑commerce, with an 8.4% increase in value and the only sector with volume growth.