Italy prohibits labeling of mixed extra‑virgin olive oil

The Italian Ministry of Agriculture, Food Sovereignty and Forests (MASAF) issued a circular, announced by Minister Francesco Lollobrigida, that oil obtained by blending extra‑virgin olive oil with lower‑grade virgin oil may no longer be labelled as “extra‑virgin”. The new rule requires that only oil classified in the highest category can bear that denomination, aiming to protect consumers, ensure product authenticity and defend the interests of Italian olive growers. Existing mixed oil already packaged may be sold until stocks are exhausted, while bulk oil must be re‑classified as “olive virgin” within 30 days of the circular’s publication.

Representatives of farmer organisations Coldiretti and UNAPROL hailed the measure as a historic victory against fraud, noting that the practice of mixing had allowed cheaper oil to be sold under the premium label, undermining both prices and consumer trust. The regulation is paired with plans to strengthen analytical controls, expand laboratory networks and improve data sharing among customs, quality agencies and research bodies. The sector has faced a roughly 50% price drop for extra‑virgin oil over the past year amid rising production costs, making the protection of the label a strategic priority for Italy’s agro‑food industry.