Italy's wine sector sees rising inventories amid falling sales in 2025

Italian wine producers reported a slowdown in sales in 2025, with total revenue down 2.8% year‑on‑year. Cantine Riunite‑GIV remained the market leader with €635.1 million in revenue but posted a 4.6% decline. Domestic sales fell 2.2% and exports slipped 3.4%, driven in part by a 6.3% drop in shipments to the United States and uncertainty over new tariffs.

At the same time, wine stockpiles grew. Data from the Cantina Italia bulletin showed 46.5 million hectolitres of wine stored as of 30 June 2026, a 6.7% increase over the previous year, with the northern regions holding 56% of the inventory. Prosecco DOC accounted for 10.2% of the total stored wine. Margins also tightened, with operating profitability down 4.2% and net profit down 7.5%.

The buildup of inventory signals a slower market turnover as the 2026 harvest approaches, raising concerns about pricing pressure and product rotation for the sector.