Jakarta lifestyle trends see rise in social media flexing culture

In Jakarta, the phenomenon of ‘flexing’—the habit of displaying luxury goods, expensive lifestyles, or prestigious experiences—has become increasingly prominent due to social media platforms like Instagram and TikTok.

This behavior involves using symbols of status, such as designer brands, luxury hotels, or international travel, to shape a specific public image. While social media has blurred the lines between sharing personal achievements and intentional showing off, the context of these posts often determines whether they are viewed as personal branding or mere ostentation.