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2 clusters · 6 sources · 3 days · First seen · Last updated

Indonesian lifestyle and consumer trend shifts

Overview

Lifestyle trends in Jakarta and broader Indonesia have transitioned from a focus on social media ‘flexing’ toward practical fashion and wellness-oriented spending.

Initially, social media platforms like Instagram and TikTok drove a culture of displaying luxury goods and prestigious experiences to shape public images. However, recent trends indicate a move toward practical fashion, characterized by larger bag silhouettes, softer shapes, and deeper color palettes such as burgundy and olive green.

There is also an increasing emphasis on wellness and active lifestyles, including sports like padel, tennis, and marathons. This shift has influenced consumer spending habits; research shows that a significant portion of Gen Z is willing to reduce spending on socializing and coffee to fund wellness activities, with some allocating more than 20 percent of their monthly income to sports.

Entities

Sharon Warten · Nicole Klementowicz · Rosalinda Hoesin · Jakarta · Levi’s

Timeline

  1. [CULTURE] 2 sources
    Lifestyle trends shift toward practical fashion and wellness spending

    Recent trends highlight a shift toward practical, deep-colored handbags and a rise in wellness-driven spending among urban Indonesians, particularly Gen Z.

  2. [CULTURE] 5 sources
    Jakarta lifestyle trends see rise in social media flexing culture

    The culture of ‘flexing’ is rising in Jakarta, as social media users utilize luxury goods and high-end lifestyles to build personal brands and social status.

Sources

antaranews.com · clovermedia.jp · fimela.com · lifestyle.liputan6.com · lifestyle.sindonews.com · medcom.id