Jameel Motors Italia reorganizes Geely and Zeekr structures

Jameel Motors Italia has announced a structural reorganization for its Geely and Zeekr brands to support growth in the Italian market. The restructuring includes five new appointments across sales, marketing, communication, and territorial management.

Sandro Sarlo has been named Sales Director for Geely, reporting to Marco Santucci, Managing Director of Jameel Motors Italia for Geely and Zeekr. Sarlo will be responsible for commercial development and strengthening the distribution network in Italy. For the Zeekr brand, led by General Manager Lucio Tropea, four new professionals have joined the team, including Francesco Cianfarani as PR Consultant and Micaela Seganti as Marketing Manager.

This organizational shift occurs amid the increasing presence of Chinese automotive brands in Italy. At the Torino Auto Show in September, 19 out of 47 brands were Chinese, representing nearly 40% of the participants. Major players in the Italian market include groups such as BYD, Chery, and Geely, which are leveraging competitive pricing and Western-style designs to expand their market share.