Japan rice prices drop significantly as new harvest hits market

Rice prices in Japan are experiencing a significant downward trend as the new harvest enters the market, leading to a price inversion where current new rice is cheaper than last year’s remaining stock. In Miyazaki Prefecture, early-harvest Koshihikari prices have dropped by nearly 40% compared to the record highs seen during last year’s shortage, with retail prices sitting around 3,000 yen.

Wholesalers in Chiba report difficulties selling older stock, as many customers are opting for cheaper new rice or imported alternatives. Some distributors have reported selling inventory at a loss because last year’s high procurement costs exceed current market values. In Iwate Prefecture, JA Zen-Noh Iwate has set estimated payments for rice at 17,200 yen, maintaining levels similar to 2024.

In Shiga Prefecture, the first sales of the heat-resistant brand rice ‘Mizukagami’ have commenced. While consumers welcome the more affordable prices, industry analysts note that the extreme price volatility following the previous year’s shortage may impact long-term agricultural stability.