Japan XR Center launches WebAR promotion for ‘The Backrooms’ film

Japan XR Center, in collaboration with Happinet Media Marketing, has launched ‘The Backrooms Entrance AR,’ a WebAR promotional tool for the upcoming film ‘The Backrooms,’ scheduled for release on September 4, 2026.

The technology allows users to project a symbolic “eerie blue tape door” from the film into their real-world environments, such as homes, schools, or offices, using only a smartphone. Because it is WebAR-based, no dedicated application download is required.

Designed as a tool for user-generated content (UGC), the feature enables fans to adjust the size and position of the door to create realistic horror-themed photos and videos for sharing on social media. Japan XR Center aims to use such XR solutions to expand entertainment experiences from cinema screens into the daily lives of audiences.