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2 clusters · 5 sources · 3 days · First seen 8 days ago · Last updated 5 days ago

Promotional campaigns for The Backrooms film in Japan

Overview

Promotional activities for the A24 film ‘The Backrooms’ have expanded in Japan through immersive physical and digital installations.

In Akasaka, Tokyo, a 3D advertisement was installed by PINPIN STUDIO, utilizing an empty building space to recreate the film’s ‘liminal space’ environment. The display features a pile of furniture made from recycled items and includes a YouTube Live stream that allows viewers to ‘spy’ on the space via surveillance cameras.

Following this, the Japan XR Center and Happinet Media Marketing launched ‘The Backrooms Entrance AR,’ a WebAR promotional tool. This technology allows users to project a symbolic ‘eerie blue tape door’ from the film into their real-world environments using a smartphone, facilitating the creation of user-generated horror-themed content for social media.

Entities

Akasaka · Kane Parsons · A24 · Happinet Media Marketing · The Backrooms

Timeline

5 days ago

[TECHNOLOGY] 2 sources
Japan XR Center launches WebAR promotion for ‘The Backrooms’ film
Japan XR Center has released a WebAR tool for the film ‘The Backrooms,’ allowing users to project eerie doors into real-world settings via smartphone without downloading an app.
8 days ago

[CULTURE] 4 sources
The Backrooms film features 3D advertisement in Akasaka
A 3D advertisement recreating the ‘liminal space’ from the A24 film ‘The Backrooms’ has been installed in Akasaka, Tokyo, featuring a secret YouTube Live surveillance stream.

Sources

av.watch.impress.co.jp · dtimes.jp · panora.tokyo · prtimes.jp · wwdjapan.com